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Harnessing Data to Create a Learner-Centered Experience

The relationship between higher education institutions and students has changed—students are no longer there to just “get a degree.” They are there to learn skills, to build connections, and to further their careers with or without earning a degree. As a result, it can be helpful to think of your students more broadly as “learners.” They are looking for institutions that are going to be equal partners in their endeavors and support and advise them along their chosen path. In fact, learners are looking for more of a “Netflix” experience: that is, “you watched this (or took this class); now we recommend this”—all personalized based on what the institution knows about the student, his or her goals, etc.

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