Your current browser (Internet Explorer) is not supported.

While you may continue to use the website, please be aware that certain pages may appear different than intended and some functionality may not work. We built using modern technologies to give our users the best possible experience, which unfortunately meant no longer supporting Internet Explorer as it is currently in end-of-life and slated to be officially retired in 2022. If possible, we recommend viewing the site in a fully supported browser such as Chrome, Firefox, Safari or Microsoft Edge.

Alumni Engagement in Ireland: Current state of, and opportunities to foster, engagement and financial support

The pandemic impacted how universities engaged and supported their graduates virtually. Given a continued focus on increasing engagement to build long-term relationships with the university, Anthology conducted a survey on alumni engagement trends to help universities in Ireland better understand the level of interest in engaging with their university and opportunities to adjust strategies for engagement and communications during this time and in the new normal. 

Career-related programming and information is most valued among alumni 

The potential programmes that garnered the highest interest were career-related programming and those focused on networking. While there were differences by age range, networking and career-related programmes were the most popular until the age of 56 or above. In addition, career-related information was considered the most valuable in terms of email content from universities. Over four in 10 respondents expressed interest in information about career fields and areas that are hiring as well as in information about a job search, resume/CV tips, etc. 

Potential for growth in financial giving from alumni 

Alumni financial support is becoming increasingly important as an additional source of revenue to support students and the institution; however, the large majority of respondents (84%) have not made a gift to their university since graduation. As seen in other research on giving trends, respondents were more likely to support the university if solicited by a peer.  

Get the full analysis 

Download the full white paper to see the results of this survey, and to learn more about areas of opportunity for universities in terms of growing alumni engagement and support from Mirko Widenhorn, Ed.D., senior director of engagement strategy at Anthology. 

Download the White Paper

Choose your Region