Colleges and universities are trying to re-recruit previous students while simultaneously targeting new students
As both two-year and four-year institutions respond to reduced enrollments post-pandemic, they are faced with the challenge of recruiting and retaining students based on a new set of academic, financial and social dynamics.
Colleges and universities are trying to re-recruit previous students while simultaneously targeting new students, meeting updated needs and addressing different reasons why students may now be considering higher education.
The bottom line is there is less room for error in student retention—particularly for community colleges and smaller private institutions stretched thin. Administrators are even more focused on where to invest time and scarce resources.