As Anthology solidifies its place in the higher ed technology market throughout the globe, it is taking steps to broaden its offerings to the Latin America and the Caribbean market. Investing in targeted strategies, structures, and most of all people, Anthology is looking to enhance its presence in the LATAM market, and empower institutions there with the same robust solutions and deep support network that U.S. customers have been benefiting from since the company’s inception last July.
Committing to a long-term and ever-growing relationship with the region, a dedicated, bilingual team has been put in place for every step of the customer journey, from pre-sales to customer alignment. Under Managing Director of LATAM, André Asti, a rock-solid foundation has been built, with further expansion of the team expected in the coming months as additional positions are added.
“The team is now much stronger and deeper than ever before, with years of collective experience and backed by a solid strategy,” said Chris Harrison, Anthology’s Vice President of Strategy and Operations for LATAM, as well as the U.K. and Western Europe. “I’m very excited to see what we can all accomplish together as one larger team laser-focused on transforming institutions, and as we continue to add investments and welcome new customers into the Anthology family.”
With an established ecosystem of partners and a solid base of existing customers throughout Latin America and the Caribbean, Anthology has already been working to expand its presence in the last several months, welcoming Universidad Coopertiva de Colombia, Ana G. Méndez University and Universidad Metropolitana de Monterrey to its list of customers who have adapted their robust SIS and CRM solutions (Anthology Student and Anthology Reach —formerly CampusNexus Student and CampusNexus Engage). The company also anticipates an increase in implementations of Anthology Occupation Insight, the company’s powerful workforce development tool, which has seen a rise in popularity within the U.S. market in recent months.
Anthology has also been hosting country-specific virtual events and webinars, which in addition to highlighting the digital transformation that can be achieved with Anthology’s native SaaS solutions, also include wine-tasting or other special features to the make the events rich, valuable, fun and culturally relevant. The 90-minute sessions conducted in partnership with Microsoft and other Anthology partners, and presented on the Microsoft Teams platform, have already seen successful turnouts in both Mexico and Colombia, with Peru and Chile next on the schedule for targeted events this spring.
Anthology offers more than 14 platforms and solutions built to advance higher education institutions throughout the globe. Designed specifically for the Cloud and hosted by Microsoft Azure, Anthology Student and Anthology Reach can be integrated through data, offering a highly customizable and user-friendly interface that also provides powerful analytics and student engagement tools.
Please visit Anthology’s new website en español to learn more.