Your current browser (Internet Explorer) is not supported.

While you may continue to use the website, please be aware that certain pages may appear different than intended and some functionality may not work. We built Anthology.com using modern technologies to give our users the best possible experience, which unfortunately meant no longer supporting Internet Explorer as it is currently in end-of-life and slated to be officially retired in 2022. If possible, we recommend viewing the site in a fully supported browser such as Chrome, Firefox, Safari or Microsoft Edge.

One Year Later – Three Ways Higher Ed Advancement has Evolved for the Better

Who would have thought one year ago that we would be where we are today? I know I didn’t – if anything, I thought that, at most, the rest of the Spring semester would be spent online, but the long-term nature of the pandemic restrictions had not come into focus yet.

Everywhere we look, there’s evidence of how the pandemic has impacted and changed higher education. That’s also the case for institutional advancement – for many institutions, events in February 2020 were the last time alumni engagement teams interacted with alumni in person. Clearly, we’ve had to adapt, adapt some more, and then adapt again. In all of that, the focus has remained on engaging alumni and donors, but in new and different ways.  Here are three ways that colleges and universities have evolved their approaches to ensure continued opportunities for engaging constituents and encouraging their ongoing financial support.

How we engage is different, and different can be good

The pandemic forced us to look at engagement differently, with traditional events shifted or delayed. Don’t get me wrong, I’ll celebrate when the schools we work with can safely have an in-person reunion or homecoming again! However, I’ve also seen new types of opportunities develop that can complement engagement strategies for the long term.

Read the full article

Choose your Region

This website uses cookies to enhance your experience on our site. To learn more about our cookie and privacy policy, please click here.