Research & White Papers

Each year, Anthology analyzes data from its advancement customers to identify the latest trends in online giving, uncover strategic insights, and share success stories to help you refine online giving and engagement strategies.

In June 2021, we conducted a nationwide survey of over 2,000 recent alumni and discovered valuable insights and opportunities. Findings offer current trends to engage recent alumni, including their expectations and preferences related to communications, event participation and giving. Some of our findings are summarized below.

Vincent Johnson, Former Vice President of Information Systems at Lancaster Bible College Explores Lessons Learned at this Thriving Institution.

Each year, Anthology analyzes data from its advancement customers to identify the latest industry trends, uncover strategic insights, and share success stories to help you refine online giving and engagement strategies.

This research began as a response to the enrollment challenges facing higher education and a desire to understand recent trends in the dispositions and attitudes of enrolled college students—in analyzing this large collection of responses both in aggregate and broken down by institution size and type, several trends initially stand out.