
Applicants have spoken. Will colleges listen?
Surveying 1,443 current and prospective college students, the findings overwhelmingly point to both internet searches and university websites — not college ranking sites — as the main resources students rely on when trying to gather more information about universities.
College applicants have spoken. Our recent survey of prospective college students revealed some surprising insights into their expectations and preferences when researching and applying to schools. The findings could be an effective blueprint for institutions looking to better attract and engage with students during the recruitment, admissions and enrollment journey.
While the survey revealed tuition and costs remain top of mind for many students, a concern not easily resolved, the findings did identify more easily achievable opportunities for institutions to meet the needs of prospective students.