Are we answering our prospective and current students’ needs in recruitment?

In today’s higher education landscape, it would be fair to say that institutions’ admissions and marketing and communication departments have come out with a mix of exhaustion and excitement as they navigate the ongoing challenges of recruiting students and retaining them to graduation.

With the reduction in international students due to restrictions also factoring in, universities are now competing more heavily for students in the United Kingdom and paying more attention to localised catchment areas.