December 21, 2022

Engagement Platform Tracks and Supports Alumni Giving

Charitable gifts fund many areas of higher education operations and special projects. Alumni gifts are critical to fund research, teaching and other areas, as well as capital projects, building improvements and special programs.

Tracking alumni giving to gain insight on trends can help schools fine tune their outreach programs to maximize donor dollars. The Napa Group, a consultancy that helps educational institutions develop and communicate the right strategies for success, meaningfully engaged alumni are needed to populate the development pipeline. The Council for Advancement and Support of Education (CASE) Voluntary Support of Education survey findings, released earlier this year, show an increase of about seven percent in charitable giving to U.S. higher education institutions. What’s more, contributions from alumni increased by approximately 11 percent, although gifts from foundations still represented the largest portion of total voluntary support.