November 15, 2022

Preparing for a Cookieless Future

You might have heard we’re headed for a “cookieless future,” but what does that mean for higher education? Put simply, major digital advertising platforms — most notably Google — are phasing out cookies as a means of audience targeting in the name of privacy, placing increased emphasis on higher ed institutions to leverage alternative means and targeting measures to reach prospective students.

While there has been a delay in the death of cookies, it’s imperative for institutions to take proactive measures now to successfully leverage zero-and first-party data to deliver the right message at the right time to the right audience, ultimately improving enrollment.

Let’s take a deeper look at important considerations and best practice examples from a partner institution, Baylor University.