Future-Proofing Student Engagement: Choosing the Right CRM for Higher Education

At Anthology, we believe that a purpose-built constituent relationship management (CRM) solution is an important investment for leaders who are looking to future-proof their institution. As the learning experience becomes increasingly digitized, so too will the relationships between students and their school, and only a high-quality CRM can ensure a productive relationship that is beneficial for all parties.

Beyond the benefits for learners, an enterprise-level CRM also provides efficiency for institutions. This software can help consolidate communications plans, simplify internal processes, increase collaboration between departments, and provide a comprehensive view of data to inform strategy.

This concise guide outlines the themes, trends, and functionality that you need to consider in your CRM today in order to thrive in the future. We start by looking at how higher education is different from other sectors—and why that requires a CRM designed specifically for use in education—before doing a deep dive into emerging trends that will impact this area in the coming years. You’ll receive valuable insights and tips to help you evaluate the CRM market and find the right software for your institution.