Anthology Blog

This year’s Giving Tuesday will be unlike any other; however, Giving Tuesday will still provide an opportunity to encourage graduates to support your institution.

In the world of long distance running, fatigue is a necessary piece of the training process. Marathon runners must find the delicate balance of logging an exhaustive number of miles and workouts while also allowing the body time to recover.

Whether it’s your Annual Fund, Capital Campaign, Day of Giving, or a campaign connected to your crowdfunding pages, the common goal is to generate gifts, to create cash, to make money for your institution. This means you need to drive donors to your online giving page (or form) and move them all the way through the process to the finish page.

Universities are facing financial losses as a result of the COVID-19 pandemic, with refunds for meal plans and room and board, plummeting endowments, and future enrollment uncertainties. Because donations generally account for half of all university funding, it is extremely important to consider what, how, and who you are soliciting during this unprecedented time.