We talked about our goals for UKnightedTuesday and what we wanted to see in our website, and Anthology worked with us to really make it come to life.– Erin McLaughlin, Associate Director of Strategic Advancement Communications, Arcadia University
Commemorating the year the university was founded, its UKnightedTuesday fundraising event on December 1, 2020, which occurred on Giving Tuesday, was live for exactly 1853 minutes.
For an event that dates back to 2015 in support of the university’s annual fund, athletics, student scholarships and other important student success initiatives, the 2020 event saw a lot of firsts. With the COVID-19 pandemic impacting the entire world, this was the first time UKnightedTuesday would be an entirely virtual experience. Would the giving community continue to dig deep in these challenging and uncertain times? Would Arcadia’s event website and marketing tools support an all-virtual event?
“We were using a different platform for our email communications and donation forms last year,” recalls Erin McLaughlin, Arcadia’s associate director of strategic advancement communications. “For me, from a communications standpoint, I was doing coding, and I’m not a computer programmer. It was very time-consuming.”
What’s more, the UKnightedTuesday website last year could only go live the day of the event. A separate WordPress website had to be created for promotions leading up to UKnightedTuesday. The website also had limited functionality. “I couldn’t create leaderboards or highlight different challenges,” says Erin. “It was very basic: just a landing page and progress bar.”
Institution Type: 4-Year Private
Location: Philadelphia, PA
Student Population: 6,700
Alumni Population: 26,000