
Reaching alumni: 5 ways to boost engagement and investment in your college or university
In June, education provider Anthology conducted a survey and received more than 2,300 responses from college graduates. The mission, and the title of its resulting report, was to find “Opportunities for Institutions to Refine Existing Strategies and Grow Alumni Engagement.” And potentially, increase donations.
The latter being one of the most difficult but essential tasks, the report highlights ways to keep alumni active while utilizing them to help increase institutional value. Anthology leaders note that involves a mix of communications, social media and programming initiatives—some that are tried-and-true and others that might be new—to assist in recruiting and mentoring students and ensuring levels of giving.