Marketing & Enrollment

The comprehensive solution for strategic enrollment growth

In a competitive enrollment market, you need an experienced partner who can help you stand out from the crowd. Anthology understands the unique needs of higher education, so our marketing and enrollment services are designed to identify growth opportunities and support your team to convert them into increased enrollment.

The solution includes:

Market research and insight

Fee for service—NO revenue share

Marketing and lead generation

Full transparency on results, including enrollment growth and ROI

Prospect nurturing, enrollment coaching, and increased yield

Responsible AI application via Amazon Connect

The comprehensive enrollment solution for modern institutions

We apply decades of higher education expertise to identify the source of your enrollment challenges and devise a strategy for growth. From market understanding and insight to lead generation, marketing, prospect nurturing, and coaching, our solution spans the full enrollment funnel and is tailored to your areas of need.

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Your programs, your revenue

Anthology is NOT an OPM. We apply a tailored, fee-for-service approach, where you pay only for the services you need and—most importantly—are never forced to sacrifice revenue when your enrollment grows. And while marketing campaigns form a part of our solution, you maintain full ownership of all creative assets.

Delivering real results

Tired of marketing agencies that talk endlessly about metrics that don’t impact your bottom line? At Anthology, because we understand higher education, we have developed our marketing and enrollment services to provide you with the data you really need to understand the success of your programs. Just ask Marshall University, which saw a 13.2% increase in freshman enrollment, or Wichita State University, which has enjoyed more than half a decade of continuous online enrollment growth.

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Leveraging AI to nurture prospects through to enrollment

Our enrollment coaches’ expertise is complemented by the leading customer service technology, AWS Connect, to provide detailed support for prospective learners. AI capabilities enhance both targeted outreach and fast responses to inbound inquiries, and the user can always escalate their conversation to one of our human agents to ensure that they get the required information to complete the enrollment process.

Anthology has played a pivotal role in helping us drive ongoing student growth for our online programs. We're really proud of the results that we've been able to achieve throughout the partnership.”
Dr. Amber AndersonOnline Enrollment Management, WSU Online

Having those extra touches and building relationships is key to growing enrollment. The help from Anthology to reach out and build relationships made a huge difference.”
Dr. Beverly BoggsAssociate Vice President of Enrollment Services and Director of Financial Aid, Marshall University